In Forrester’s ‘State of ABM in 2022’ report, nearly 40% of respondents surveyed stated they were still in the pilot stage of their account-based marketing journey.
For those starting out in 1-2-1 ABM, it can feel like a long-winded process for your pilot to take flight.
It’s certainly not an overnight success.
It’s also not a simple scattergun approach. It’s strategic, it’s targeted and it’s time consuming.
But, it delivers a higher ROI than any other marketing strategy. Want to know how?
By having the right ABM practices and processes in place, you can develop a 1-2-1 ABM strategy, that delivers results, each and every time.
At AmbitionABM, as award-winners and trained in Forrester’s best ABM practices, we’ve perfected this process- and now we want to share our blueprint with you!
Join our webinar on the 18th August, where we will be covering everything you need to develop an award-winning 1-2-1 ABM strategy, including:
- The benefits of desk research and robust account plans
- Why discovery interviews and workshops are key to unlocking strategic value
- Identifying your key audiences and personas
- How to create a strong value proposition and message that is timely and relevant
- Use cases for further engagement and tactics (putting the strategy in practice)
All attendees will also receive a FREE guide to ABM following the session.
Speaking will be our own CEO and Head of Strategy, Louise Bowers.
With over 30 years of senior demand generation marketing experience and working with some of the world’s leading tech brands, Louise began her career working for CRM & Business Intelligence brands.
As well as previously being the ABM Consulting Director for Sirius Decisions (now Forrester), she has over 10 years of ABM experience- experience she wants to now share with you!
As an award-winning ABM agency, we received the Global Agency Awards ‘Best New Agency’ accolade in 2021, as well as the ‘Account Based Marketing Agency of the Year’ in this year’s Greater London Enterprise Awards by SME News.
You won’t want to miss this, so register your place today!
