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Lunch and Learn: How to deliver an effective 1-2-1 ABM strategy

Lunch and Learn

Join our lunch and learn on the 11th November and receive your FREE guide to Account Based Marketing (ABM).

1-2-1 Account-Based Marketing is certainly not an overnight process.

It’s also not about casting the net wide and out as quick as possible. It’s strategic, it’s targeted and it’s time consuming. You need to focus on simply hooking the biggest fish, with the highest growth and revenue potential for you- that begins with developing the right ABM strategy.

But whilst it may take time to perfect, it delivers a higher ROI than any other marketing approach.

By having the right ABM processes in place, you can develop a 1-2-1 ABM strategy, that delivers a high-level and relevant message, as well as results and revenue each time. At AmbitionABM, as award-winners and trained in Forrester’s best ABM practices, we’ve perfected this process- and now we want to share it with you!

Join our lunch and learn on the 11th November where we will be discussing everything you need to develop an award-winning 1-2-1 ABM strategy, including:

  • An overview of true ABM and the step-by-step process
  • Getting immersed in your accounts
  • How to unlock value in discovery sessions and workshops
  • Value alignment and creating our ABM story
  • The ABM plan and keeping it alive

All attendees will also receive a FREE guide to ABM following the session.

Speaking will be our own CEO and Head of Strategy, Louise Bowers, who has over 30 years of senior demand generation marketing experience and has worked with some of the largest global tech companies.

Previously holding the role of ABM Consulting Director for Sirius Decisions (now Forrester), she has over 10 years of ABM experience.

As an award-winning ABM agency, we received the Global Agency Awards ‘Best New Agency’ accolade in 2021, as well as the ‘Account Based Marketing Agency of the Year’ in this year’s Greater London Enterprise Awards by SME News.

You won’t want to miss this, so register your place here today!

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